The EUROCOM Story
BEHRINGER was founded in 1989 with a simple philosophy that would prove immensely popular to musicians, sound engineers and aspiring artists. Our mission from the outset was to make great professional audio equipment affordable for anyone who needed it. Two decades and over 30 million products later, we can confidently declare that this strategy has stood the test of time. Our constant pursuit of efficiency continues to deliver the benefits that our millions of loyal customers have come to expect from us.
Over the past two decades we have heard from many customers who have used our products in installed sound systems. After all, system integrators and contractors are always looking for products that deliver a rich feature set, consistent reliability and superior value; and BEHRINGER products deliver on all counts. As more and more integrators turned to us, they asked for products to provide more application-specific solutions. In essence, they wanted us to apply our founding philosophy to the installed sound industry.
When BEHRINGER made a commitment to enter the installation market we knew that it would take much more than just great products. It would also mean a new and different way of doing business, with a different sales and distribution model, terms of sale, marketing and support requirements. We recognized early on that the nature of project-driven sales differs considerably from that of retail sales and that our organization would need to adapt in order to fully and properly support the efforts of our installation customers.